As the Men’s T20 World Cup concluded, the Moose Fans App has emerged as a
powerful new platform that has transformed how supporters engage with the game.
According to the final performance report released in late February 2026, the app
has entered what developers refer to as its ‘acceleration phase’. The app is currently
transitioning into what creators refer to as a long-term fan engagement engine after
successfully maintaining its momentum throughout the tournament.
Launched initially as a fan activation initiative, the Moose Fan App has evolved into a
fully operational digital ecosystem for fans. PodHUB initially proposed the concept
and carried it out completely with the goal of turning Moose’s tournament
sponsorship into a dynamic digital community. PodHUB spearheaded the effort that
allowed fans to anticipate match results, engage with cricket content, and take part in
interactive features that rewarded them with real cash prizes. This included
everything from the app’s architecture and content strategy to the technological
deployment and marketing orchestration. Fan interaction was maintained even after
the tournament’s highs and lows thanks to the development of what started out as an
experimental campaign into a scalable engagement platform.
The Moose Fans App demonstrated remarkable resilience in the face of Sri Lanka’s
early exit from the Super 8 stage and the resulting social media backlash. The
platform’s engagement strategy is essentially “elimination-proof,” as proven by the
fact that user participation increased rather than decreased. Around match days,
fans kept coming back, interacting with the schedule and developing a habit around
the daily challenges and prediction cycles of the app.
By the end of the tournament, the platform’s registered user base had increased to
3,509 users, portraying an impressive 157% increase since launch. Total predictions
reached 7,675, with active users averaging 5.4 predictions each, displaying the
formation of consistent engagement habits among the fan community.
The platform’s community-driven aspect also became very popular. 1,481 fans, or
42.7% of the total user base, uploaded selfies to show their support and personalize
their profiles. This degree of engagement is indicative of what the creators refer to as
a significant “identity investment,” where fans started to view the platform as their
own space within the larger cricket conversation.
Daily interactive features like the Moose Moments leaderboard, which encouraged
fans to participate frequently rather than just during game hours, were crucial to
fostering engagement. The app’s tiered incentives, which offered early users
discounts of up to 35% on Moose items in addition to predictions, contributed to the
initial surge in participation and profile customisation.
The platform’s digital acquisition strategy also played a pivotal role in driving its
growth. Paid campaigns through Google Ads generated over 15,100 installations,
supported by millions impressions and an impressive 11.3% click-through rate,
significantly outperforming typical industry benchmarks.
Android devices accounted for the majority of the platform’s users at just over 80
percent, acting as the primary engine of scale. Meanwhile, iOS users represent a
smaller but high-value segment, often demonstrating stronger engagement and
monetisation potential. User trust also became one of the platform’s strongest
indicators of success. Through a transparent public leaderboard showcasing winners
and payouts, the app distributed over Rs. 400,000 in cash prizes to more than 20
verified winners across tournament matches. This visibility has helped build
credibility and encouraged continuous participation.
Beyond predictions, a growing content ecosystem also fuelled engagement. Video
content produced across Moose Studio, Payback and Locker Room jointly generated
over 240,000 views, driving traffic spikes and new installations following each
episode release.
Behavioural insights from the final dataset also revealed the emergence of a core
group of highly engaged ‘Super Fans’. Some of these users logged between 35 and
43 predictions each, becoming the heartbeat of the community and fuelling friendly
competition across the platform’s leaderboards.
With the tournament now concluded, developers say the results confirm that the
Moose Fans App has moved well beyond being a short-term campaign feature. It
has developed into a fully realised digital community that combines content, sports,
and fan interaction on one platform. With new Moose apparel drops, ongoing content
releases, and future fan challenges designed to keep the community engaged year-
round, the app is expected to continue after the World Cup.
The Moose Fans App has demonstrated that a well-executed digital community can
grow independently of match results and evolve into a long-term brand engagement
platform, even though the World Cup campaign ended earlier than anticipated on the
field.
