To persuade customers to upgrade their computers in preparation for the arrival of chatbots, Intel (INTC.O) announced on Thursday that dozens of manufacturers of personal computers are utilizing its most recent processor.
During a press conference in New York, Intel announced that the new product will be offered in laptops from Dell Technologies (DELL.N), Microsoft (MSFT.O), Lenovo Group (0992.HK), and other brands. These laptops will go on sale on Thursday at Best Buy (BBY.N) in the United States as well as other international retailers like Harvey Norman (HVN.AX) in Australia and JD.com (9618.HK) in China.
After the announcement, Intel’s stock increased by as much as 3.6%.
The majority of personal computers have long been run by Intel central processing units (CPUs). The “Meteor Lake” processor, however, is the first from Intel to have a neural processing unit (NPU), a portion of the chip specifically designed to handle artificial intelligence tasks.
As it battles to emerge from a post-pandemic PC downturn, where purchasers who upgraded to work from home in 2020 have found little incentive to acquire new equipment, Intel is making its appeal to consumers and companies.
During the occasion, Pat Gelsinger, the chief executive of Intel, stated that the company believes that utilizing its processors would make AI services quicker, less expensive, and more private than using services that are hosted in cloud data centres.
“That will be the star of the show in this coming year,” Gelsinger said of AI on PCs. “You’re unleashing this power for every person, every use case, every location in the future.”
The business showcased some AI work during a September chip demonstration in the hopes of piquing interest. Examples included creating a song in the vein of pop artist Taylor Swift or transcribing voice notes without requiring data to be sent to a third-party cloud source. (Reuters)