One&Only Reethi Rah, A beach club takeover was created in partnership with Italian fashion label Missoni and the ultra-luxury Maldivian resort.
The beach club at the resort will include Missoni-designed parasols, loungers, cabanas, beach towels, and a DJ booth as part of the Italian brand’s takeover, which will begin this month and last until 2023.
One&Only Reethi Rah’s Treehouse, Grand Residence, and Grand Sunset Residence, as well as a few Grand Water Villas, a popsicle stand, buggies, paddleboards, and bicycles, will all have Missoni’s print on various furniture and materials.
The Italian company will also have a pop-up shop at the resort’s Neo Beach Boutique, selling beach towels as well as its most recent resort and beachwear lines for men, women, and kids.
The unique partnership is a part of Alberto Caliri’s Missoni Resort Club initiative, which aims to promote the brand globally by letting visitors fully “immerse” themselves in the Missoni lifestyle concept. Caliri is the creative director of Missoni’s home line. (fashionunited)
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