Sri Lanka’s pioneering tyre e-commerce platform, dsityreshop.com, backed by the trusted strength
of DSI Tyres, was honored with four awards at the prestigious SLIM DIGIS 2.5 Awards. These
recognitions spotlight the platform’s innovative Pick-Up from Dealer model and data-driven,
performance-focused campaigns.
The Pick-Up from Dealer initiative is a first-of-its-kind omnichannel model in Sri Lanka, enabling
customers to order online and conveniently pick up their tyres at authorized DSI Tyres dealers,
combining digital convenience with trusted in-store service.
At SLIM DIGIS 2.5, dsityreshop.com proudly secured two Category Best Awards (Silver):
- Best use of Digital in a Marketing Campaign for Automotive
- Best Use of Data & Predictive Intelligence
In addition, the platform was also recognized with: - Bronze – Best Performance Marketing Campaign
- Merit – Best SEO/SEM Campaign
Through this dual fulfilment system, customers can purchase genuine DSI Tyres and Hankook tyres
online, with the choice of secure home delivery or pick-up from dealer via DSI Tyres’ trusted dealer
network.
Commenting on this success, Kavinda Rajapaksa, Managing Director of Samson Rubber Industries,
said:
“We are proud to see dsityreshop.com recognized with four awards at SLIM DIGIS 2.5. This
achievement reflects our vision of transforming the tyre-buying journey in Sri Lanka through digital-
first innovation. I would also like to commend the passionate marketing and eCommerce team that
spearheaded this business model innovation, delivering results that have made a real impact on both
our customers and the company.”
With these wins, dsityreshop.com has set new industry benchmarks as Sri Lanka’s most innovative
and awarded tyre e-commerce platform, backed by DSI Tyres, and continues to redefine the digital
future of tyre shopping.
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